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About us

Our experience and commitment will help your practice to win and retain patients, and to increase the lifetime value from each one.

For almost a decade, we have been helping our satisfied clients to get the best return possible from ever changing and ever more important online channels.

We are  marketing-driven, so our focus is not on either design or technology for its own sake, but on producing highly effective websites that combine with email marketing to deliver profit for our clients.

The web industry has a deservedly bad reputation for poor practice, inadequate communication, jargon, rotten project management, poor quality,  excessive charges, cost overuns, financial instability, and even dishonesty.  Here are the reasons why you can have confidence in us:

Understanding your business

We don't claim to know your business as well as you do. That would be silly. But, we do work with leading players in the optometry business. Our clients include Myers la Roche, the AOP, LOCSU, and Optometry Today, as well as independent opticans.We've spent a lot of time listening to independent practices discussing the challenges and pressures they face whilst lecturing on doing-business-online during the AOP Best Practice programme.

Our commitment to your business

Our 1 mile exclusivity guarantee is an indication of our determination to do the best for every one of our clients. We also don't work for the big multiples. We prefer instead to concentrate on the challenge of helping the independent to compete with the chains and their huge marketing budgets.

Quality and reliability

We are a stable business with a track record of success going back nearly ten years, and a portfolio of satisfied clients happy to recommend us. We are an award-winning, ISO9001 registered firm and an approved supplier to many government agencies. So you don't just have to take our word for it!

The right skills

As a small agency offering a full service we are big enough to provide all the expertise you need to get results while small enough to care about every client. Our in-house team includes developers, designers, search engine optimisation specialists, marketing experts, project managers, and content specialists.

Value for money

Our headquarters are in Stoke-on-Trent, which helps us to keep overheads down, and - consequently - our prices too. We specialise in using low cost technologies to get excellent results for much less money than with the big-name, big-ticket brands. And we have put together some great packages at low prices with easy payments because we understand how stretched cashflow can get in small businesses.

No risk

We offer a no-quibble money-back guarantee. We wouldn't be able to do that if we didn't believe strongly in the effectiveness of our service to clients.


Check out our optician website packages and see which one is right for you.